Your Instructor: Darin Graham
Former BBC producer · 12 years · Today Programme, World at One, Newscast, BBC World Service · Co-founded The Climate Question podcast (100M+ listeners) · Now helping ambitious businesses tell their stories.
Everything you need to go from zero to a professionally launched podcast — strategy, recording, editing, distribution and growth. Taught by a former BBC producer who co-founded a podcast heard by 100 million people.
Former BBC producer · 12 years · Today Programme, World at One, Newscast, BBC World Service · Co-founded The Climate Question podcast (100M+ listeners) · Now helping ambitious businesses tell their stories.
8 modules covering every stage of launching and growing your business podcast. New modules added regularly.
Why podcasts are the most powerful form of content marketing available to businesses right now — and how a show you own can build authority, trust, and leads without depending on social media algorithms.
The biggest mistake businesses make is choosing a topic that's too broad. This module shows you how to find your specific niche, choose the right format, and position your podcast to stand out from day one.
Plan before you record — this is how the BBC does it. Map out your first 12 episodes so you launch consistently and confidently, with a clear editorial strategy behind every episode.
You don't need a studio. You need the right setup. This module covers everything from budget microphones to professional kit — and the simple acoustic tricks that make recordings sound broadcast-quality.
The edit is where a good podcast becomes a great one. Learn the BBC techniques for pacing, structure, and storytelling that keep listeners coming back episode after episode.
Step-by-step guide to getting your podcast listed everywhere — Spotify, Apple Podcasts, Amazon Music, Google Podcasts and more. Plus cover art, show notes, and everything you need to launch professionally.
One 45-minute recording session can generate a week's worth of social media content. Learn the content multiplication system that keeps your brand visible across every platform without extra recording time.
A podcast with no listeners is just an audio diary. This module covers the growth strategies that build an engaged audience — and how to turn that audience into customers, clients, and brand advocates.
Skip the learning curve. Let me handle everything — strategy, recording, editing, distribution and growth — from £997.