Eurostar x Skift

The brief

Rail travel is experiencing a renaissance. Eurostar passenger numbers neared 20 million last year, with demand rising among leisure travellers and US visitors to Europe. Skift, the travel industry media company, commissioned a podcast episode and written coverage exploring rail's role in decarbonising travel.

We boarded a Eurostar train with François Ladsous, Chief Commercial Officer at Eurostar, to record the interview. The conversation covered the emissions of trains versus planes, the realities behind rail's green image, government policies, supply chain challenges and shifting public perceptions of rail travel.

What we did

• Podcast: Two-part episode recorded on board a Eurostar service, produced for the Skift podcast and published on YouTube.
• Social video: Short-form video clips cut from the interview for social media distribution.
• Written article: Published on the Skift website. Eurostar Calls Out Airlines' Advantage: 'Make It Fair'
• Panel discussion: Hosted a panel discussion with Eurostar at an event in London, filmed and published on YouTube.

Podcast episode

The two-part episode, produced for Skift, published on YouTube.

Panel discussion

Following the podcast, we hosted a panel discussion with Eurostar at an event in London as part of the Skift Megatrends series.

Behind the scenes

Services