Frequently asked questions

Probably, if you have genuine expertise, a defined audience, and something worth saying. A podcast lets people spend real time with you, week after week.

It's not for everyone. If you have nothing distinctive to say, no consistent angle, or no appetite to show up regularly, a podcast won't save that. But if you're a consultant, a researcher, a founder, or an organisation with real knowledge and a real point of view, it's hard to beat.

The honest question isn't "should I?" but "what would mine actually be?" If you can answer that, get in touch.

A podcast gives people a reason to listen to you for 30 minutes or more at a time, which is longer than most other content.

Our clients report more inbound leads, stronger relationships with existing clients, and increased profile in their field. Episodes also stay online and keep finding new listeners after they are published.

The caveat: it takes time. The brands that get the most out of podcasting are the ones who commit to it for at least six months.

We won't make numbers up. Results depend on your niche, your existing audience, how much promotion you put behind the show, and how good the content is.

What we can tell you is that we agree how to measure success from the start: downloads, subscriber growth, listener retention, inbound inquiries. We set realistic expectations before we begin and track against them.

The shows that perform best are the ones with a clear audience, a consistent format, and genuine commitment from the host. We'll help you build all three.

Both have their place, and the right answer depends on your goals, your budget, and your audience.

Audio is easy to fit into the day: people listen while commuting, exercising or doing the dishes. It's cheaper to produce and reaches audiences through Spotify, Apple Podcasts and everywhere else.

Video adds reach on YouTube and social media. A well-produced video podcast can be repurposed into clips, reels, and short-form content that works across platforms.

Many of our clients start with audio and add video later. We'll advise based on what's realistic for your budget and where your audience actually is.

Less than most people think, and different to what most people assume.

You don't need a great voice, broadcasting experience, or to sound like a radio presenter. The best podcast hosts are curious, well-prepared, and authentically themselves. Listeners want to spend time with a real person, not a performance.

We handle the production, the editorial prep, the research briefings before each interview, the editing, and the distribution. You show up prepared, you ask the questions, you engage with your guests. We do everything else.

If you're nervous, we'll do a full briefing session before your first record. Most clients find it comes naturally within two or three episodes.

Both, and remotely, depending on the project.

Most of our work begins remotely. We can produce broadcast-quality audio and video content with guests and hosts recording from home or office setups, with the right equipment and guidance from us.

For projects that benefit from it, we come to you. We've produced content from boardrooms, offices, labs, and outdoor locations across the UK and internationally. On-location filming is available as an add-on.

If you want studio hire, we can arrange that too and manage the whole day for you.

Our main work is editorial production: planning, recording and editing the content.

For branding and visual identity, we work with trusted specialist designers and can coordinate that as part of a full-service launch.

We also advise on the editorial side: the name, positioning, tone and format.

Yes, cover art is included in our full-service launch packages. We brief and coordinate specialist podcast designers and sign off everything to make sure it works on Spotify, Apple Podcasts and as YouTube thumbnails.

If you already have a designer you love, we're happy to work alongside them with our brief.

We come from broadcast journalism, where editorial standards and brand safety are part of every stage.

Before any interview, we do thorough research on guests and send a detailed briefing document covering the topics, the angle, and what's off limits. We won't put you in a room with someone who could damage your brand.

Our editing process includes a full editorial review. We flag anything that could be misread or cause reputational risk before it goes anywhere near a listener.

If something goes wrong during a recording, such as a mistake or a guest going off-script, we deal with it in the edit.

It costs more than doing it yourself and less than most large agencies.

Every project is quoted individually because no two are the same. See our services

We quote each project after a first call, before any work starts. The price depends on the number of episodes or videos, filming days and editing.

We can take a brand new podcast from first conversation to live in 60 days. That covers strategy, audience research, branding, production, trailer, and launch.

Some projects move faster; some, particularly those with complex editorial requirements or large teams to coordinate, take a little longer. We'll give you a realistic timeline in the first call. See the 60-day process

We keep client numbers low because we are a small team.

We typically work with two to four active production clients at any one time. If you're interested, get in touch sooner rather than later.

Yes, and we won't try to sell you anything expensive you don't need. The honest answer is that a good USB microphone, a quiet room, and proper technique beats a home studio full of gear used badly.

We give every client a straightforward equipment brief tailored to their budget and recording setup, and we coach you on how to get the best out of whatever you have.

It depends entirely on your format and audience. There is no universal right answer, and anyone who tells you otherwise hasn't thought about it carefully.

Interview shows tend to run 30 to 60 minutes. Narrative or documentary formats can be shorter or longer. Solo shows often work well at 15 to 25 minutes. Frequency matters more than length: a consistent weekly show outperforms an irregular one every time.

We'll work out the right format for your audience and your capacity in the strategy phase, before a single episode is recorded.

Yes. Our case studies include The Climate Question for BBC World Service and Climate Actually. You can listen and watch through the links on our work page.

We're also happy to share additional examples relevant to your sector on a call.

Book a free 30-minute call. It's not a sales pitch, it's a conversation. We'll answer whatever you want to know, and if we're not the right fit, we'll say so and point you in the right direction. hello@daringmedia.co.uk