Transparency

Our AI use policy

At Daring Media, we use AI tools selectively to work efficiently without compromising quality. This page sets out honestly how and where AI fits into our work, what stays fully human, and how we protect client privacy. We share it so clients know exactly what to expect.

Last updated: September 2026

What we use AI for

What we will not use AI for

Data and privacy

Human review

We review, fact-check, and rewrite anything AI touches before it reaches a client or goes live. We know AI can be wrong, confidently. We treat its output as a starting point, not a finished answer. Final creative, editorial, and strategic decisions are always made by Daring Media.

Transparency with clients

We're happy to tell any client, plainly, where AI has supported our process. We will never pass off AI-generated work as fully human-made without disclosure, and client-facing content is always written and approved by us.

If a client would prefer we avoid AI tools entirely on their project, we will respect that.

Review and updates

We keep this policy realistic rather than exhaustive. We review it every six months, or sooner if we change tools or a client raises a concern. This is a working document, not a fixed promise. We will update it honestly as our practice changes.

Daring Media Ltd, Henge Barn, Pury Hill Business Park, Alderton Road, Towcester, Northamptonshire, NN12 7LS.
Email: hello@daringmedia.co.uk