Transparency

Our AI use policy

At Daring Media, we use AI tools selectively to work efficiently without compromising quality. This page sets out honestly how and where AI fits into our work, what stays fully human, and how we protect client privacy. We share it so clients know exactly what to expect.

Last updated: September 2026

What we use AI for

  • Research support: background reading, summarising public information, prepping for guest research
  • Admin and organisation: drafting outlines, structuring notes, scheduling support
  • First-draft thinking: brainstorming angles, titles, or structure ideas that we then rework ourselves
  • Light editing support: grammar and clarity checks on already-written text
  • Learning and problem-solving: for example, building small tools to support our workflow

What we will not use AI for

  • Generating content or scripts: all written material is created by Daring Media
  • Writing client-facing content from scratch, including episode scripts, social posts, or podcast ideas. AI may help us think, but we always write the final version
  • Final pricing decisions or contract approval: these are always made by Daring Media
  • Anything involving unreleased client work or confidential material
  • Representing AI-generated material as final creative output without our own review and rework

Data and privacy

Daring Media never inputs personally identifying information, client names, contracts, financial data, or unreleased work into AI tools.
  • Where AI helps with something client-related, we anonymise or generalise the details first: no real names, companies, or identifying specifics
  • We use incognito or temporary chat modes where available, so nothing is retained for training
  • We remove or delete any files uploaded to an AI tool once the task is done
  • If we're ever unsure whether something is safe to input, we leave it out

Human review

We review, fact-check, and rewrite anything AI touches before it reaches a client or goes live. We know AI can be wrong, confidently. We treat its output as a starting point, not a finished answer. Final creative, editorial, and strategic decisions are always made by Daring Media.

Transparency with clients

We're happy to tell any client, plainly, where AI has supported our process. We will never pass off AI-generated work as fully human-made without disclosure, and client-facing content is always written and approved by us.

If a client would prefer we avoid AI tools entirely on their project, we will respect that.

Review and updates

We keep this policy realistic rather than exhaustive. We review it every six months, or sooner if we change tools or a client raises a concern. This is a working document, not a fixed promise. We will update it honestly as our practice changes.

Daring Media Ltd
Henge Barn, Pury Hill Business Park, Alderton Road
Towcester, Northamptonshire, NN12 7LS

Email: hello@daringmedia.co.uk