Behind the scenes
How we made it
The launch carousel Daring Media shared with the story of the build, slide by slide.
A broadcast-standard video podcast built end to end for climate scientist Dr Kimberly Nicholas, from the first question in her attic office to a UK Apple Science Top 30 debut.
Could a podcast about climate action work by interviewing regular people, not just experts, and could it hold up in video, not just audio? Kim came to Daring Media with a peer-reviewed framework and a clear voice. The job was to turn that into a show that looked and sounded like it belonged on the BBC.
The show's framework is built on Kim's own peer-reviewed research into five high-impact climate actions available to citizens, professionals, investors, consumers and role models. Several became whole episodes.
We sourced guests and matched every episode theme to someone who actually lives it, then briefed each interviewee in advance so they arrived ready, not performing.
Real conversation, not a script. Every episode is filmed as a genuine exchange between Kim and her guest, camera-ready but unscripted.
Hours of conversation, professionally packaged to a broadcast standard, multi-camera edits, sound design and pacing built for both long-form video and audio-only listeners.
Because the show is science-backed, every episode was fact-checked and reviewed frame by frame on a big screen before release, overseen, unofficially, by editor-at-large Ralph the dog.
Optimised show notes, a full social asset set, and launch-day coordination across a 20-plus person launch team.
The launch carousel Daring Media shared with the story of the build, slide by slide.
Every episode was cut into short, branded reels and posted across Instagram, YouTube and LinkedIn. Each one was edited to stop mid-conversation — pulling out moments that were scientific, surprising, or genuinely funny. The strategy worked: within a few weeks the audience was sharing the content and having their own conversations in the comments.
31.2K plays
3,500 plays
2,592 plays
A podcast launch is not just a publish — it is a distribution campaign. We identify the newsletters, communities and organisations that the target audience already trusts, and we make sure they know the show exists. For Climate Actually, that meant landing in some of the most-read publications in the climate world, before and after launch.
Featured Climate Actually in their weekly DeBriefed roundup — one of the most widely read climate newsletters globally, sent to tens of thousands of scientists, policymakers and journalists.
"Finally! The answer to climate action, but how? Is here." Project Drawdown featured the show in their newsletter and shared it across social channels, reaching their global community of climate solutions advocates.
"What a truly powerful way to communicate the importance of climate action: lead with science and research, then interview people who are NOT experts, but simply concerned people trying to figure out how to make a difference."
Reshared the launch across their channels, connecting the show to an engaged community of sustainable finance advocates who care deeply about individual and institutional climate action.
"Recommended watch: Climate scientist Dr Kimberly Nicholas has launched 'Climate Actually', a new podcast to show that 'your choices matter' on climate change."
"What a truly powerful way to communicate the importance of climate action: lead with science and research, then interview people who are NOT experts, but simply concerned people trying to figure out how to make a difference. Well done, Kimberly Nicholas."
"I stumbled across this and realised what a little gem I had found. Great actionable content for the climate conscious." ★★★★★
Kimberly Nicholas is a climate science rock star and I recommend following anything she does, including this new podcast.
Very cool to have another climate science-focussed podcast at Lund University. Love the mix of facts, feelings and actions. Instant subscriber.
A long needed podcast for people like me, who realise the need to act but feel they are not doing enough. Thank you for the inspiration.
Wow! I love the production value. Just subscribed. Amazing job Kimberly Nicholas and team!
The same standard we bring to every client show: broadcast-grade picture and sound, a real conversation, and a story that earns its audience.
Daring Media has capacity for two new clients this autumn. Bespoke pricing based on scope, fully remote or on location, full production handled for you.
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