Case study, 001

Climate ACTually

A broadcast-standard video podcast built end to end for climate scientist Dr Kimberly Nicholas, from the first question in her attic office to a UK Apple Science Top 30 debut.

Host

Dr Kimberly Nicholas, Lund University

Format

Video podcast + social cutdowns

Scope

Strategy, guest research, filming, edit, branding, launch

Launch

17 August 2026

30,040

Combined views, listens and reel plays in three weeks

3,000+

New followers across platforms in three weeks

Top 30

UK Apple Science chart

67%

Average listen-through

It started with a question

Could a podcast about climate action work by interviewing regular people, not just experts, and could it hold up in video, not just audio? Kim came to us with a peer-reviewed framework and a clear voice. The job was to turn that into a show that looked and sounded like it belonged on the BBC.

Six stages, one broadcast standard

Social media reels

Every episode was cut into short, branded reels and posted across Instagram, YouTube and LinkedIn. Each one was edited to stop mid-conversation, pulling out moments that were scientific, surprising, or genuinely funny. The strategy worked: within a few weeks the audience was sharing the content and having their own conversations in the comments.

50K+

Reel views in the first three weeks

31.2K

Views on a single reel

506

Likes on one post

Newsletters and press

We contacted the newsletters, communities and organisations the audience already reads.

"Finally! The answer to climate action, but how? Is here."
Project Drawdown (87,580 LinkedIn followers)
"What a truly powerful way to communicate the importance of climate action: lead with science and research, then interview people who are NOT experts, but simply concerned people trying to figure out how to make a difference."
Nathaniel Stinnett, Founder, Environmental Voter Project
"Recommended watch: Climate scientist Dr Kimberly Nicholas has launched 'Climate Actually', a new podcast to show that 'your choices matter' on climate change."
Carbon Brief, 22 August 2026 · 7.1K views on X
"I stumbled across this and realised what a little gem I had found. Great actionable content for the climate conscious."
Korrerogurl · Apple Podcasts · ★★★★★ · 24 August 2026

What listeners said in week one

"Kimberly Nicholas is a climate science rock star and I recommend following anything she does, including this new podcast."
Listener, launch week
"Very cool to have another climate science-focussed podcast at Lund University. Love the mix of facts, feelings and actions. Instant subscriber."
Listener, launch week
"A long needed podcast for people like me, who realise the need to act but feel they are not doing enough. Thank you for the inspiration."
Listener, launch week
"Wow! I love the production value. Just subscribed. Amazing job Kimberly Nicholas and team!"
Listener, launch week

Services provided

Podcast strategy Audience research Guest identification Guest briefing Recording direction Multi-camera editing Audio mix Branding coordination Show notes Social reels Distribution setup Launch strategy Fact-checking Low-carbon production tracking

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